Viral Marketing on Steroids
In an earlier story covered here on Portent about Ice Sculpting, I didn't realise that it was one of 20 fun websites released for Christmas by an US office supplies company called OfficeMax.
The site illustrated is a kid whose tongue is stuck to a pole. He does about 20 different things- sings carols etc from the popup menu at the foot of the picture. Each action triggers a video. It's well done.
Other sites (all accessible via the OfficeMax graphic at the foot of the page) include two actors kissing under miseltoe in a lift to embarrass victims, reindeer arm wrestling, a virtual snow shaker which …well try it yourself! (Give it a very good shake!) . 20 sites all in all. I wonder how anyone will ever match that as a viral marketing campaign.
Note: there is a touch of political correctness- everything seems to be happy holidays- not a mention of Christmas! But I guess that's the USA for you!
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Posted: October 10th, 2011 under default.
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