Favourfarm – Viral Marketing
If you give a reasonable amount of cash to a Bafta (for Craft) winning company, the result is an excellent and quirky website.
Done completely in Flash, the basic concept reminds me a little of Danny Wallace’s “Join Me”. By doing real favours to others (eg Buy someone a drink, give them your paper, babysit etc), you can create a “favour” a little animated flatulent libidinous ball or join someone else’s flock, in both cases entering what you did. You can also win prizes.
You can also get new ideas by clicking on a favour on the home page. There’s an excellent animated video which is well, just watch it.
Production quality is very high I couldn’t possibly fault it. My only complaint is that it reminds me of Film websites; very high production quality but not built or meant to last. All websites (this one included) need to reinvent themselves, add new features etc. Favourfarm was created as a viral for vinspired.com a Youth volunteering site is such a good idea, it should be continued and grown.
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Posted: April 29th, 2011 under animation, flash.
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